Webinar: An Introduction to Performance Testing Laundry Detergents and Cleaning Products

Throughout the world, there are innumerable different types of laundry detergents, cleaning products, and hand dishwashing liquids. These products all make a diverse array of claims: better cleaning than their competitors, a nicer smell, or longer-lasting freshness, to name just a few examples. In this webinar, we want to show you how you can put such claims to the test.

We’ll explore how these tests work and which particular tests are required for specific labels such as Blue Angel and Nordic Swan. We’ll also provide a general overview of the different types of performance testing for the European, Asian, and American markets.

Date: Tuesday, March 30, 2021

Time: 03:00 PM Central European Summer Time

Duration: 45 minutes


This webinar examines potential claim support when it comes to detergents, cleaning products, and hand dishwashing liquids. You will be introduced to a range of different performance studies, helping you understand which apply best for labels such as the EU Ecolabel, Nordic Swan, and Blauer Engel. We will also delve into the differences between European, American, and Asian test conditions.


  • Claim Support
  • An Introduction to Detergents, Cleaners, Hand Dishwashing Liquids
  • EU Ecolabel, Nordic Swan, and Blauer Engel Best Practices
  • Variances Between European, American, and Asian Test Conditions
  • Q&A

Target Audience: The webinar is aimed at professionals of the detergents, and household products industry

Language: English

Cost: No Charge

Register now

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